In 2004, Michael Greeson founded The Diffusion Group (TDG), one of the first research firms to foresee the rise of home broadband and streaming video, as well as the disruption it would cause to legacy communications and media. TDG was widely considered to be among the most ahead-of-the-curve firms in the nation.

In February 2019, TDG was purchased by Screen Engine/ASI, where Michael served as Senior Vice President for three years. In April 2022, he reacquired the assets of TDG and launched his latest venture, Aluma Insights, which serves many of the same A-list companies he and his team of expert analysts have worked with for nearly two decades.

Aluma is located in historic Old Town Fort Collins, a few blocks from Colorado State University. Learn more about our team of analysts & researchers.